Home‎ > ‎Recent Announcements‎ > ‎

Revolution on the iPhone: Just a few clicks to harmonious eyewear

posted Mar 26, 2010, 11:06 AM by Patrick McCandless   [ updated Nov 11, 2010, 12:52 PM ]

A program that has been running on www.silhouette.com for more than a year is now making the innovative eyewear brand – the only one in the world focusing exclusively on rimless design – accessible to all iPhone users: Virtual Mirror. Thanks to this unique application, it’s now possible to try on rimless eyewear and sunglasses in a playful, enjoyable manner, regardless of location and the time of day. The result – a portrait with rimless eyewear – can be sent to friends immediately by e-mail for appraisal and feedback.

Silhouette is the first eyewear brand in the world to offer (future) wearers this unique iPhone application, which can be used by anyone to select a pair of Silhouettes tailored to harmonise with his or her face – all in a manner that is flexible and fun.

For the first time in the history of eyewear, wearers have the fantastic opportunity to test the rimless Silhouette of their choice or try new designs and colours by taking a look into Silhouette’s virtual mirror. This provides wearers with the chance to form an initial impression or make a preliminary decision on the “real” pair they will have professionally adjusted by an eye care professional.

And this is how the application works on the iPhone:

Users take a photo with their iPhone or select an existing photo from an album. Easy-to-follow instructions guide them through the application. Users can try the models from Silhouette’s nearly endless line of variations that work for them.

The complete press release is in the Silhouette Mediabox and available for download.

Copyrights by Silhouette International Schmied AG. Just for editorial use.